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wedding planning & design services

backdrops, signs, customs+ rentals

There are only a few emotions that match the way it feels to have someone stand in honor of you. 

It's respect.  It's regard.  It's support, awe, love, gratitude.  This is how we feel at the end of your special night, when we stand in awe of the day we've just experienced with you.  When we've dreamt up everything you hoped it would be and made it come to fruition, we stand.  It's the reason we do what we do.  We are about details, yes.  But even more, we are about people.   And when we send you down the aisle and watch your loved ones stand in support of you, we can't help but feel overwhelmed with love and gratitude for the gift of this work. 

photo by loren bullard photography




client love


"Brooke was our wedding planner and there are not enough words to describe how amazing the experience was for us. She provided guidance and peace of mind leading up to the ceremony and during the reception. We felt she listened to what we wanted to do and was a good steward of our budget. After our first meeting, we felt we could breathe and focus on other aspects (the dress and suit!) We would highly recommend Brooke to everyone and know that you are in great hands with her as your planner. On top of this, all of our photos from the Ballroom turned out AMAZINGLY."

- Annie & Matthew F.

Full Plan, January 2024


"Ovation Weddings created the absolute wedding of my dreams and went above and beyond to make everything come together. From the first meeting to the bridesmaid suites until the grand exit, every detail was taken care of. I felt so at ease during the entire planning process. The meetings were so helpful but also Brooke is so connected with the area that she will give you multiple options for vendors and always makes sure to work within your budget! She was kind, thoughtful, professional, and she worked hard and made sure my wedding was the best day of life!!" 

- Lindsey S.

Full Plan, February 2023

"We had the wedding of our dreams all thanks to our wonderful wedding planner, Brooke! She went above and beyond for our special day and I’m so thankful for all the time she spent making it perfect in every way! Not only was she able to make my vision come true she also made my vision affordable! She will research and research to make sure she gets you the best deal. She was the best decision we made when it came to our wedding! I definitely wouldn’t of had the same wedding without Brooke and I’m forever grateful for her. She is the most personable, sweet, and kind person...which is perfect for the overly stressed bride. I gained a forever friend out of this wedding process. I can’t say enough great things about her!!"

- Tehya E.

Full Plan, October 2020


 "Brides, if you book here [The Ballroom], do yourself a favor and work with their full planner, Brooke Smith, if she is available! She is incredible and worked her tail off to ensure that the day went smoothly. She communicated with me often and clearly about planning and details in the months leading up to the big day. Any time I asked a question, she had it answered for me within hours. SO impressed. She also spent hours creating custom timelines, floor plans, and to do lists.
I can't say enough good things about this place and its people!"

- Mary Beth S.

Full Plan, July 2021

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"A Standing Ovation For Brooke

When I got engaged I was overwhelmed with choices, decisions, and visions of what my wedding day could be. After seeing The Ballroom at I Street and hiring Brooke as my planner, I felt an instant relief. I knew I was in good hands! Brooke took the muddled Pinterest vision of what I  had accumulated, a conversation with my fiancé and me, and her magic wand and created the wedding of my dreams! Planning felt so daunting to me but Brooke made it fun and exciting! She is so hard working, organized, and incredibly thorough. She listened to what I wanted, ran with it and involved me in every aspect without overwhelming me with choices and decisions. Even when I threw her the curve ball that I would be giving birth just a couple months before the wedding, she was supportive and encouraging! During the year of planning and the 9 months of my pregnancy, Brooke became more than just my wedding planner… she became a great friend to me and my family! She often reached out offering advice, support, or just a listening ear, all while taking the stress of the wedding off of my plate! The most important decision you can make with a wedding is who you are marrying, the second is hiring Brooke for your day!"

- Sara S.

Full Plan, May 2022


"One of the best decisions I made during the wedding planning process was hiring Brooke! SHE IS AMAZING! I planned as much as I could on my own, but I came to a point where I was too overwhelmed to not get help. I wanted to enjoy my final months of being engaged and actually look forward to my wedding with excitement rather than worry and stress. Brooke helped me do exactly that! After my very first meeting with her, I felt so much weight lifted off my shoulders. I knew I could truly trust her with our big day not only because of her insane talent, but because she is personal, genuine, and passionate about creating a one of a kind experience for each of her brides. Brooke listened to our love story and our vision for what we wanted our day to look and feel like and created something more beautiful and special than I could have ever imagined. I can honestly say my wedding day was the best day of my entire life because Brooke was a part of it. The day ran so smoothly, the Ballroom was decorated so elegantly, and my husband and I were able to be fully present in the moment surrounded by all of our friends and family. With Brooke in charge, I didn’t have one worry at all. She put the joy back into wedding planning and helped make all my wedding dreams come true. I will never be able to thank her enough!

- Olivia S.

Full Plan, June 2022

"To say that our wedding would not have been possible without Brooke, is an understatement. We initially met Brooke 2 years before our wedding while touring our venue. Since my husband and I were living in Chicago, it was incredibly important that we find a dependable wedding planner who could not only help us understand the entire wedding process but also help make our dream wedding come to life. After meeting Brooke for the first time, we immediately knew she was the perfect person for the job. Through Zoom calls, Facetime, MarcoPolo video messages, texts, and email, she made our planning process so much easier and less stressful! Not only is she the sweetest, most patient person but she was able to provide themes and ideas for the wedding that we didn't know were possible. She was also unbelievable in her ability to stay within budget or come up with equally amazing alternatives. She worked tirelessly to ensure that every small detail was accounted for and that our personalities were highlighted throughout our wedding day. From ensuring we had our own special private moments, personalized details, and to having a back-up plan for her back-up plan, we never doubted that Brooke had our best interests at heart. She started as a wedding planner but has truly become a friend. We would highly, highly recommend Brooke (Ovation Weddings) for anyone that is planning a wedding, you will not regret it!"

- Morena V.

Full, October 2022


"We truly cannot say enough good things about Brooke Smith! We hired her to do a full wedding plan for us. From the very beginning of the process, I could feel that Matt and I were in great hands with Brooke. She took the time to get to know us and listen to our love story in the first meetings and helped us come up with fun ideas of how we could incorporate details of our story into our special day! I sent Brooke a few pictures from Pinterest with ideas for the wedding and she took that and ran, helping the wedding of our dreams come to life. She was very helpful in helping us stick to our budget and finding options that fit what we needed without sacrificing the look or feel we were going for. Each meeting and phone call with Brooke helped us feel more and more at ease about the big day. Our went without a hitch and it was truly the most magical day celebrating our love story with our family and friends. Multiple of our family and friends reached out to us to let us know our wedding was one of the best they ever went to and we know a huge part of that was due to Brooke’s amazing planning. We could not be more thankful to Brooke for all she did for us and for who she is as a person! 

- Katie P.

Full Plan, August 2022


Having Brooke by our side for our wedding was the BEST decision we made! I wasn't sure I wanted a planner at first as I knew I wanted to be very involved. I am SO glad we chose to have Brooke with us every step of the way. She brought so many resources, great vendors, creative ideas and crafty projects that I would have never been able to do on my own. She is creative, detailed, a genuine friend and focused on her bride's happiness. Like every other one of her clients, I could go on and on! Having Brooke's help is an absolute MUST! 

- Laikyn C.

Full, September 2022

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We hired Brooke to be our month-of coordinator and she was amazing! Brooke was so genuine and passionate about the work she does for all of her weddings and truly made our experience more memorable. 

We also hired Brooke to do our florals about a month before the wedding because our other florist fell through. For being relatively new to the flower game, she blew me away! Brooke truly made my small ideas come to life and was very informative about all of the flowers when selecting different options. Friends and family were OBSESSED with our wedding flowers and it was all because of Brooke.

- Kelsey H.

Month-of, June 2022

"Brooke did an amazing job throughout my whole wedding process. I really appreciated all her kind words and support throughout wedding planning. We had a smaller budget and she accommodated and made it work, and made our wedding way more beautiful than I could have dreamed. She definitely paid for herself with all her knowledge and connections. Brooke did an amazing job and made it the easiest process ever. She knows her stuff and if you put all your trust in her, you will not be disappointed. She goes above and beyond and then some. I loved working with her because of her attention to detail and her over pouring amount of love. Thank you for making our wedding an absolute dream. I gained a friend through the process!! Thank you for making my wedding everything and more."

- Casey L.

Month-of, July 2022


Maggie & Matt

- Maggie F.

Full Plan, July 2023


"Brooke and her team are an absolute dream to work with! My husband and I felt so confident in our decision to work with Brooke as our wedding coordinator the very second that we met her. We were a little wary of whether or not this would fit into our budget, but in the end, Brooke saved us so much money in other areas that we wouldn't have even thought of. We were able to prioritize our "must-haves" (Brooke being one of them) and focus on what was important for our marriage while enjoying the journey along the way. Her experience in the wedding industry proves to be second to none and it is very apparent that she truly cares for the couples that she works with. We felt heard and understood throughout the entire process. Brooke provided countless ideas/recommendations that coincided with our vision, shared organized working documents, opened the door for sincere introductions to vendors, and much much more. Her smile and love brought us comfort throughout the ceremony and reception as we knew she was taking care of absolutely everything. We cannot even imagine if we were to have done this without Brooke."

- Blakelee N.

Full, October 2021


Brooke Smith! It is a challenge to condense how highly I think of her into a small paragraph. For Brooke, no challenge is too great or request insignificant! She will mold your ideas into a reality that is even more beautiful than you dreamed! As a wedding planner, she is detail-oriented, insightful, and an excellent communicator. As for her character, she is hardworking, considerate, joyful, and thoughtful. Hiring Brooke was by far the most important decision I made in planning my wedding. Not only was the day absolutely beautiful and stress free, but it was such a joy to have genuinely made a friend in the process!

- Madison M.

Full, January 2022

"It is hard to put into words how thankful I am to have had Brooke Smith planner! Brooke listened to and understood our vision of our wedding day and brought it to life in just 6 short months! She recognized our values and what was important to us and never strayed from what we valued and hoped for our wedding day. 

Brooke is hard-working and trusting... organized, creative, and is well-connected to wonderful vendors in the wedding industry in NWA. She has a huge heart and a sharp mind, she truly cares about her clients. 


I don't know what we would have done without Brooke. She enabled us to better enjoy our time as an engaged couple, without the stresses of figuring out how to plan a wedding. If you are on the edge of booking a wedding planner, let me tell you, nothing gets better than Brooke Smith. Save yourself the stress and book her now, you won't regret it."

- Anne Caroline S.

Full Plan, February 2020


"When my daughter got engaged she knew she wanted to get married at the Ballroom at I Street and so we grabbed the only date available which was just 6 short months away!  We quickly realized we needed help to pull it off and got connected to Brooke!  From the moment we talked to her we were at ease. She was always calm and very quick to respond to our questions. She gave us choices on details and also guidance on vendors!  Not only did we love working with Brooke, but the vendors did as well. By the time wedding day was upon us…we had no doubt it would be perfect…and it was!  If you want to have a gorgeous well planned wedding with very little stress….do not hesitate to call Brooke and her team. We are so glad we did!"

- Kristin S., Mother of the Bride

Full Plan, June 2021


“After having a baby 9 months before our wedding, having a fiancé taking college classes, and trying to plan a wedding during a pandemic, you could say that I was a very stressed bride. I was so stressed that it was taking away from the excitement of getting married. After we decided to hire Brooke for our month-of planning, all the stress of panning our wedding was instantly relieved. She took care of everything we needed and more, was always there to answer my millions of questions, and, most importantly, made my wedding day one of the most exciting, relaxing days! We can’t express how much we loved having Brooke to help us through the wedding planning process. She came up with ideas that I never would’ve thought of, helped us with decor ideas, spoke with all of our vendors and coordinated with them to make sure things ran smoothly on our wedding day, and helped this crazy bride keep her sanity! Our wedding day was perfect and she made it a day that we will never forget in the best way possible!”

- Monica B.

Month-of, May 2021

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"Hiring Brooke as our wedding planner and coordinator was hands down the absolute best wedding decision we made! She was extremely thorough in every detail in our wedding and was so thoughtful and kind in every thing she did! The day of our wedding went by so smoothly with no worries about anything. We were extremely blessed to know Brooke and have her help for our day!"

- Jacquelyn W.

Full, May 2021

photo credits: 

Justin Palmer Weddings (Annie, Lindsey, Maggie); Cambrey Watson Photography (Tehya); Cameron & Elizabeth (Mary Beth, Katie, Laikyn, & Madison); The Photo Squad (Morena); Courtney Garrett (A.C.); Loren Bullard (Morgan, Kristin quote & Olivia), Britney Logan Photography (Sara), DuMond Photography (Monica), PowerTribe (Jacqueline), Kait Jackson Photography (Blakelee), Taylor Howard Photography (Kelsey), Tazmin Bullard Photography (Casey)

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